The College of Communication Science at Sudan University of Science & Technology (SUST), has organized, in collaboration with the Sudanese National Council for Press and Publications, a workshop on the principles and the promotion of Journalism Ethics. Prof. Gadalla Abdalla Alhasan, the Deputy Vice Chancellor of Sudan University of Science and Technology said that SUST is eagerly seeking to develop partnerships with media and its various organizations. “SUST always takes an active role in the community issues. We need to build a strong media based on truthfulness and a sound scientific basis that strictly adhere to customs and traditions,” he said. Dr Abbas al-Kidir, Chairman of the Committee for the Promotion of Professional Ethics at the Sudanese National Council for Press and Publications and Dr. ‘Abd al-‘Azim Nurri also addressed the workshop participants focusing on the nitty gritty details of the issue and the specific challenges related to it .